Now I understand. i understand that the power of the media should never be underestimated because its alive. the producer gives it life and it affects different kinds of audience in different ways because it is alive. look what it did to the jews, the media is dangerous. that being said, i have come to realise the power of the media, the power of representation and the recognition of context. i have come to realise this during my first year here. i have coe to realise the power and influence the institution behind a certain text ca have in creating meaning. i have come to realise the true meaning of ‘meaning’ with the help of Saussure. ‘you are on the right path’, i was told this once this year by a lecturer and I’m glad he did because Ade, you are on the right part.