New week, new work. More work, more stress. More stress, more knowledge.

it’s a new week and most importantly a new month, the month of love (just for the record I think love shouldnt be dedicated to one month but to all!) many say. Welcome. LOL I sound like some kind of calendar ambassador there right telling you what to expect and that. anyway… I got a such a good feeling about this month, actually that’s wrong because I don’t like snow and for some reason it snowed this month, FEBRUARY!!! I’m just quite upset because I was so happy it didn’t snow in christmas and i thought that was the last of snow we’ll know this season but obviously it wasnt.

enough with my groaning, good morning reader hope your monday wasnt too bad yesterday. i know this blog is supposed to be a monday morning routine, apologies for my lateness but here I am and here it is. Last week was fun, I had a group presentation on Micheal De Certeau ideology of subversion using SOPA as our standing point to explain this ideology and we got to learn about how to use digital media in our research (a blog on that is still pending by the way) so it was exciting interlinking both modules in some way.

this week looks pretty exciting for both modules especially for the research module. its been a lot practical over these few weeks and I think it’s about to get even more practical this week with Discourse analysis being the topic. what i can gather that this entails will be the analysis of discourse and by discourse what i think this means is sort of the focus of study. on the module blog, AD has outlined that we will be learning about the different ways one can carry this methods of discourse analysis which include conversational analysis etc. I’m quite unsure what we’ll be studying under digital media as the other week i thought it will be on the internet and education but instead it was on subversion so m y guess is it will be on the internet and education which should be interesting as it is evident that in this day and age children are growing up with the internet, digitally one can say and identifying the pros and cons of this will be particularly interesting to examine.

I owe you a blog on digital research and that will come as soon as possible together with today’s lecture on discourse analysis. hang on tight people!





Michel de Certeau on subversion.

technology has quickly become a thing of necessity and not of luxury anymore. I was slightly born in the time where hand written letters was the norm of communicating with a distance relative. I remember having to write to my grand mum regularly when I was about 8, a time when I could hardly spell and my handwriting was awful (still is) but this still meant a lot to her because I wrote it with little assistance. my point is in this new era, I don’t have to write anymore, instead, I type. imagining a world without internet is almost like imagining a piece of stitched clothing without the necessary threads to hold it together. technology, the internet has become a thing of necessity rather than luxury, a thing of necessity rather than a want, something one needs rather than something a spoilt child wants. However what happens when certain people or systems try to control, censor or restrict its use.


Martyn Lee (1993) (yes! that’s my lecturer) predicted the development of technology as follows; firstly, the liberation of technology i.e. the development of technology to become more mobile and relatively easier to use for instance, the preference of mobile phones to landline phones. secondly, the temporal compression of commodities i.e. technology which speeds up lengthy processes for instance, the microwave is used over the stove in this time, as regards to communication, email has overtaken letter writing and instant messaging has overtaken email. thirdly,miniaturisation of commodities which speaks for itself as commodities getting smaller for instance, the use of CD has diminished over the years because of portable music players such as the iPod, it now there is a new development, Spotify, an internet controlled app where all your music can be stored. fourthly, compound commodities, its amazing how what used to be just a telephone can now be used as a mini laptop because of all the different functions it can now carry out and the last but not the least, continuous exchange and experimental commodities which s the shift to immaterial commodities such as online subscriptions. I find it amazing how a piece of technology everyone depended such as say the home stereo can die out easily because of the innovation of new technology which in this instance will be an iPod. Michel de certeau stated that this sorta change in technology  can change everyday lives and relationship.

to be honest, if I was to pick an option of how a distant relative was to message me I’ll prefer s/he wrote a letter by him/herself, I feel like you can feel them more closer reading their handwriting. I once heard that phones and the internet are designed to keep people away from each other, i have reason to believe this because De Certeau is right, technology does change lives and relationship too drastically. however we should bo just focus on the negative on hindering relationship but it can also change lives positively as we can see with the case of the Egypt campaign and other campaigns to save a dying member of society etc.

De Certeau explained the practice of everyday lives using two key words; ‘strategies’ and ‘tactics’. he explained that strategies belong to the powerful, those who place the internet there for instance and tactics belong to the weak, those outside the powerful who use this internet. he explained his ideology through an illustration of ‘The City’. the government maps out the city, they have strategies which they employ to make one use the city the way they want. they want you to stay off certain places, go to certain places, cross certain roads, park at certain times etc, they design the city the way they want you to use it. this is where the ideology of tactics come in. we as civilians know our way around town, w know the shortcuts to different places in a way tourist visiting would not, by taking these shortcuts, we our going against the way the government has designed the city, we our going against their strategies, we our employing tactics.

Everyday lives work like this, he called it poaching, we our constantly seeking out new tactics to undermine the government strategies, he described it as some form of guerrilla war. De Certeau linked this to everyday live, this is evident in schools with the relationship between teachers or pupils, or at home between parents and children, even in work place between employers and employees, even in universities, between lecturers and students etc. however, although the weak can subverse, the powerful, with their resources can use their strategy of surveillance.

Cases of this ideology of subversion is evident in the UK where a group of students made up a fake website to trick everyone in the school into believing school was shut for the day because of the bad weather, but the school fought against this by calling every member of the school saying it was not true. a good case study depicting this ideology well enough is the 9/11 case which was said to be a ‘false flag’ use to deem the muslim society as terrorist. the authority however fought back by calling it a conspiracy theory i.e. stories made by lunatics.

this is Michel De Certeau’s ideology at a glance. the ideology of tactics and strategies explain the struggle on the web. the us of the web e.g. Facebook, not just for communication but for campaign as seen in the Egypt case depicts this.

this is what  learnt last week friday and then we were given a task to use De Certeau’s ideology in analysing a global conflict, my group and I have chosen to use the SOPA case as our global conflict. i have asked round and others seem to be using the Libya cases, etc as their case studies, this is not surprising, our group decided to take a different turn or view of global conflict, hopefully we can pass our point across effectively on tomorrows presentation. wish me luck!




New week, new stress. More work, more stress. More stress, more knowledge.

Another monday, in fact, last monday this month. Reflecting on my mondays this month, been sleeping on most of them as i have mondays off (woohoo!) But I have been blogging a lot too. A friend of mine once told me ‘sleeping is for cowards’. If so I hope I have removed that tag with my active blogging lately (at least i think I’m active). Anyway my fellow readers, how has your week been? sorry i couldn’t update on 180MC lecture but I hope last weeks blog on ethnography was informative (although maybe a bit boring). it is really exciting though…. I LOVE MY COURSE.

Last week was really interesting, learning about ethnography and technologies of subversion (which i haven’t blogged about  yet but wild do asap). This week however, this week is sort of what i would call a cross as we would be learning ‘digital research”‘ in 182MC which is kind of the construct of 180MC, digital media. As the name connotes, it seems like we will be learning about how to carry out our qualitative research online, for instance, setting up our target population, giving out questionnaires online etc. I’m guessing we would also be shown how to use social media to our advantage. But nothing is perfect so there will be issues and problems in using the web as a platform for research probably touching on privacy and the inadequacy of online research to efficiently provide the right data as it is ‘virtual’. At least this is what I think 182MC will entail this week. It will or should encompass everything about research but in relationship to how it is done or carried out online.

This week for 180MC on the other hand is our presentation week which I will discuss in the blog about ‘technologies of subversion’

Should be an eventful week but less i forget enjoy your monday, don’t dread it!




New week, new work. More work, more stress. More stress, more knowledge.


Whenever I tell people I’m looking forward to lectures they laugh. You’re probably chuckling right about now but really I do look forward to lectures. Studying media is probably on of the most exciting courses one can take in university not only because it keeps changing but because there is so much to it that people don’t understand, it’s apparently a ‘mickey mouse’  course with people tending to forget or underestimate the power of the media in an evolving world of ideas and information overload.

Anyway, how was the weekend? New week, more stress, new knowledge. It all pays out at the end. After all, Ali once said he hated every minute of training but evidently paid out in the end. Getting more work can be fun determining on the attitude one puts into it, the stress bit, so much but the gaining of more knowledge of something, YES to that.

In this week as regards to 182MC (research in ccm), we will be learning about ethnography. My understanding of ethnography is researcher disguise in understanding a culture or sub-culture. Well, maybe not disguise as this will be unethical in a number of ways such as invading privacy and deception of participants of such a study, but I’m guessing it entails a researcher immersing himself into a culture so as to study them through a number of ways e.g interviews, questionnaires, observation etc. Should be an exciting approach to study as my field of research study is mens magazine.

As regards to 180MC(digital world) which is my favourite module this semester, the lecture is titled ‘Everything I learned, I learned it on the internet’. This should be interesting considering we(I’m a first year university student by the way) are generation C, the ones who were born into the digital world. It will also be interesting to compare children in developed countries who have access to this internet to other children in low developing countries who don’t.

Should be a fun week, will keep you posted on the new knowledge I was able to gain until then, comment, like and if possible reblog my post.